Characteristics of a mature firm

COLEP also tends to concentrate production, but to a lesser extent and only in some activities of the value chain that permit inter-subsidiary coordination. The analysis of the cases shows that all three firms select different organizational models, despite the maturity of the industry. There are also many hidden costs. Developing Products New Product Development Stages Before a product can embark on its journey through the four product life cycle stages, it has to be developed. This will happen at some point, since the market becomes saturated. COLEP could be tempted to behave opportunistically but opportunistic behaviors are not foreseeable.

Conversely, in mature industries, cost-based strategies seem to predominate Porter, as products become harder to differentiate and firms seek ways to increase manufacturing efficiency. Their criteria are still too often: All new interfaces are making life steadily easier. Modifying the product refers to changing characteristics such as quality, features, style or packaging to attract new users and inspire more usage. To conclude, the above literature review highlights possible tensions. Harvard Business School Press.

In mature industries, holding a competitive advantage does not rely on the control of the manufacturing process; rather, firms are more likely to sustain their competitive positions by controlling intangible assets e. Others will over react and not just borrow, but borrow more than they can comfortably handle, given current earnings and cash flows. Future Research Future research may evolve in a number of possible paths. Each of Logoplaste's subsidiaries has a distinct minimum efficient scale, designed to the specific needs of each client. We discussed how the competitive ability in mature industries is based more on obtaining low overall production costs, which may be better achieved by stabilizing the relationships with suppliers to avoid the transaction costs in searching, negotiating and contracting with multiple vendors.

Also, usage among present customers can be increased. Revenue growth is approaching growth rate in economy: There are some markets that are much more mature and ready to begin the process, where there are other markets that are going to need more time to create a pipeline. Eroding margins, profits, and returns;. Perhaps an empirical study could resort to surveys to collect data on organizational forms, motivations and a quantitative assessment of the transaction costs.